What happens when a kid whose passions are archeology, traveling and photography grows up in Switzerland, where the only fashion that exists is “modest and low-key” and it’s unacceptable to be cool? A state of the art blog is born (one of my favorites) called Face Hunter, which holds me like glue, in much the same way that National Geographic’s portraits or a Vermeer painting can. Yvan’s subjects are found in every nook and cranny of the world and his pictures are slices of life featuring the most originally dressed, the ones who express everything through their fashion, no matter how subtle or overt. He finds a girl reading in a doorway on a quiet street, dressed simply except for her very noticeable red suede wedges, as captivating as I do.
Yvan is very “Swiss” in his humility regarding his own wardrobe. “I dress how I feel, and it’s not incredibly avant-garde or experimental because my work is about shooting cool people that should look cooler than I am. But I guess at the end of the day, I appreciate the people who are just themselves. I don’t need to costume myself.” However, I think he is incredibly chic in his own form of hip geek: shrunken blazers, cropped pants, pastel colors, buttoned up shirts, slim trenches and the most sophisticated variations of the desert boot in charcoal gray suede and navy leather. But it is the person that makes the clothes and Yvan’s charm brings life to everything he touches, with his profound commitment to the adrenaline rush that he gets from the uncovering of new and preferably less traveled places and their cultural tastemakers. He travels the world with a fervor bordering on Twitter speed – in the last three years he hasn’t spent more than ten days in one city, including his home base in London. Authenticity and anticipation are words of the past, according to Yvan. “It’s like a 1960s science fiction movie… The world is moving too fast and everyone is connected. I am doing and thinking at the same time… it’s the most beautiful thing.”
Yvan Rodic is his personal photographic blog.