Ty McBride

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Ty is inspired by people who understand the difference between style and fashion, and is obsessed with things that are high-quality, essential, and long-lasting, like cowboy boots and Hendrick’s Gin, his nod to keeping it light and not taking himself too seriously (he has an action figure that “wears denim in an urban prison sexed-up way”). Ty is archetypal in his Pacific Northwest classicism meets Marais bohemian style. Pendleton is the rage of the moment, but the brand runs in his blood – Ty is the son of a cattle rancher from a town of 1,000 on the border of Idaho and Oregon, where his father has a charge account at the local Pendleton store. Ikat prints and Navajo everything, “grandfather” shawl collar cardigans, and the sublime vintage Frye boot are second nature to him, but when layered with his touches of “power lesbian” glasses, Oscar Wilde-esque neckwear, and prototypical handbags, his worldliness is apparent. He says that he is infatuated with “pre, pre-preppy” and “hyper-novelty” but with a bit of irony, like his torn Wrangler jean jacket from his teenage years. Not short on a passion for the timeless must-haves, he describes his basic tees as his “crack cocaine” and his local army navy surplus store as his “secret weapon.” Ty’s roots are so deep in Americana that it’s as though the branding on his arm with the insignia of his family’s cattle farm has marked him the crusader of time-honored chic. Any coincidence here that he is the “brand” specialist for the a company that produces the killer modern take on the huarache, Frye boot and Minnetonka moccasin?

Ty writes the blog for Jeffrey Campbell online.