Margaux Lonnberg
"I want to know more about people, about culture. It's not a question of clothes; I don't care. If I went to Asia or America, I'd just pack shorts, shoes and a t-shirt." Margaux Lonnberg

One of Margaux's favorite tattoos reads: To create is to destroy. She finds alluring the idea that, in the end, you eventually destroy all of the things you create. Margaux has parents who are part Danish, Swiss, Czech, and French and spent almost as much of her childhood in Paris as she did in Morocco. Margaux says she is “very European,” but wants nothing more than to live in California. In characteristic denim cut-offs, leather jackets, loose t-shirts, boy's shoes and no makeup, Margaux feels she has little in common with the typical “French girls” and “fashion people” who follow the latest magazines like a Bible. Despite feeling the need for a chignon to off-set an Mes Demoiselles hippie dress, her hair is a beach-y, tousled, beautiful mess,and “Naked If I Want To” by Cat Power is one of her go-to songs.

It's always the ones who say they don't want to pretend to be original who are. Margaux is part of the generation who grew up on Sex and the City and an obsession with Louboutins, but she feels of the status symbol shoes, “Je ne pas de tu.” Instead of kitschy plastic or diamond jewelry, she has a wrist of earthy gemstone bracelets and wears a long t-shirt dress with army boots or a hoodie and jeans with the effortless, edgy quality of a Stones girl. Adverse to “Upper East Side” culture, the aesthetics of a Jim Jarmusch film and the iconic lifestyle of the West Coast skateboarding community, chronicled in Lords of Dogtown, are more Margaux's speed. Growing up with a rock n' roll Mom and an art dealer Dad, pushing boundaries is in her comfort zone. Margaux is turning her renegade voice towards making music of her own, and she hopes to travel and see “everything in this world... I am always unsatisfied, I always want things bigger, bigger, bigger. It's not good," Margaux excitedly laments.

If you love Margaux, you may also like Krystal Simpson, Annakim Violette and Kenyon Phillips.

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  • Amanda

    she's so beautiful

  • Arline Jernigan

    I love the dailies, but I must say, that the longer videos are my favorite. That is no criticism, I am just greedy!!!!!! And I say that with love <3

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