When I interviewed him, Lorenzo told me something that his friend had told him: “An Englishman is very organized, precise, and really knows how to make it happen. An American is a man that is very quick and very effective. A Frenchman is the one that makes dreams.” My question for Lorenzo was, what epitomizes a Brazilian man? Lorenzo Martone is from Sao Paulo and judging by him, the quintessential Brazilian man is dark, grounded, handsome, passionate, cultivated, humorous and a lover of life. Lorenzo manifests his dark side in his appreciation of designers like Rick Owens and in the symbolism of the bat tattoos on his arms. I found him refreshingly down to earth in the way that he affectionately spoke about his respect for the Mormon values he witnessed while living with a practicing family for a year in California when he was fifteen. There is something strikingly good looking about the way in which Lorenzo employs both masculine and feminine aesthetics, complementing his highly stylized hair cut with his classic button down shirts. Passion is evident in his excitement for his new swimwear business with designer Jules Kim. Lorenzo is refined in his fondness for culture, very proud of owning a Terry Richardson photo of Batman and Robin kissing and playful in how he mixes tailored clothes with Stephan Sprouse day glo basketball sneakers. Finally, Lorenzo is a lover of life, both in his all around, infectious wide open nature, but also in his attraction to shiny pants.