Rameet doesn’t have a beard because he is a Sikh, the religion practiced by his family. He grew a beard because he couldn’t be with the girl he was in love with, and he thought that the hair on his face would ensure his abstinence from other women while holding out for “the one.”
Chivalry is alive and well in the unconditionally ebullient Rameet. He cherishes original straw boaters, waist coats, functional buttons on blazers, and uses metals that other people won as sartorial decoration. Rameet bemoans the subpar standard of present-day male dress and yearns for a time when men cared about neck pieces, like his stunning ascots. He obsesses over the detail of a sock and is excited by the woodsy similarities when a camo APC jacket is paired with a butterfly-print button-down.
I am obsessed with the artful way Rameet rocks red Toms with black jeans and a tux jacket. But it’s Rameet’s Fred Astaire moves and Abe Lincoln top hat and tails that earns him millions of SLU merits for choosing to be slightly uncomfortable looking good instead of comfortable and looking like everybody else.
Rameet is the founder of Fueled, an iPhone app design agency.
Music by Nevada.
Video Edited by Sandra Garcia Pagola.