Joey Wolffer  

Inspired by the idea of a food truck and the pieces she found while traveling for work as the Trend Director at The Jones Apparel Group, Joey started her very own StyleLiner bus, formerly a potato chip bus, to travel around selling accessories by designers from Italy, Brazil, India, Greece, Kenya and more. For the third installment of our collaboration with Shop L-ATITUDE (you can shop looks similar to Joey’s on their site), we met Joey on what she calls her “treasure chest on wheels.” Having grown up on the Upper East Side, moving to a farm in Bridgehampton at age 13, and going on frequent excursions with her family (her great-great grandfather founded Marks & Spencer), Joey has become a beyond passionate traveler. She admits that on a trip around Argentina she began to feel like she was Argentinian, holding on to the exotic and expressive culture she found and fell in love with there. “I think what is so important about travel, is letting yourself feel uncomfortable, which pushes you to another level,” Joey explains. “I think that makes you more creative.”

Music by Papercranes.
Video edited by Kelsey Rowland.

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