Sonny Groo
occupation: fashion stylist and founder and editor-in-chief of MykroMag
Dutch-born Sonny Groo has perfected the art of assimilating the latest in fashion and making it his own. Never too trendy and always cultured, his style is so refined that you could throw everything up in the air that he owns and however it lands, the combination would work. He is extremely thoughtful and intelligent in his approach to making the changing tides of fashion work for him, without being a slave to the industry’s mecurial and possibly bankrupting temperament. For starters, everything is uncomplicated in black and white. There are the prototypal handmade black boots with the small heel that he wears with almost everything, whose shape is a subtle perfection of classic and cool and that he buys every year. He is a master of recreating the of-the-moment drapey pant for close to pennies, by wrapping obese-sized thrift shop trousers across his body and pinning others to create a sense of cascading folded couture artistry. Sonny is so sensitized to maintaining elegance (always at a small cost), that when he goes for something potentially gender-bending, he keeps it 007 polished, by choosing a black leather skirt, layered over pants, under the quintessential aristocratic trench and accented with shiny driving gloves. Sonny’s signature Lanvin glasses, that are both forward and timeless in their oversized appearance, are probably what tell the most about him, as he always wears them and they always work.
Check out Sonny’s Magazine Mykromag and
Sonny’s Blog
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August 6th, 2009 at 11:09 am
gorgeous. love it
kiss
CHICMUSE
http://thechicmuse.blogspot.com
August 7th, 2009 at 8:16 am
OMG…i love those gloves!
playing with black and white and looking always different is extremely hard!
u have a really good taste, very classy!
i love the way u define the difference btwn Style and Fashion!
August 7th, 2009 at 3:34 pm
DISCLAIMER: this is not a Missed-Connection!
Sonny, I saw you on the Prince St. N,R subway platform and we rode uptown togethz…the entire time I was ogling the RING! and your amazing white linen strong-shoulder, perfectly tapered suit! LOVE seeing u on here & getting an in-depth glimpse of your vibe
August 7th, 2009 at 7:02 pm
I am a big fan of his style!
He always looks like a million bucks, and im shocked that he said the majority of his wardrobe is h&m! or some of his amazing pieces were super cheap from flea market! very inspirational! i always believe that to have style you dont need a lot of money. and i love his folding over the pants trick!
August 8th, 2009 at 5:14 am
Joe, I can’t believe that, it’s crazy! xElisa
August 10th, 2009 at 4:29 am
Great job on this video. It made me better understand Sonny Groo’s aesthetic. I love how he says that the components of his outfit are all very classic pieces, but it’s the way he wears them and the small details that give it edge.
August 11th, 2009 at 5:37 am
i am delighted to find this post, thanks to -h from Prêt-à-Porter P, featuring Style Like U as “site of the moment”.
i admire sonny’s style philosophy. what he’s doing with clothes is inspiring, the way he makes things work for him (without spending big bucks, which should never be the point of being stylish, anyway).
excellent!!
January 13th, 2010 at 9:56 am
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KRISTIAN
March 10th, 2010 at 10:02 am
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