Samuel’s first single, I Heart NY, is blowing up. When I went to the apartment where he grew up to interview him, he was still in the perfecting stages of tweaking the most recent mixes. He told me that the songs won’t be done until he can go out to the store and buy the album or download it on itunes, “because then everyone else will be hearing it.” So, I guess they must be “done” now. This is really the story of the “underdog” rising. Unlike high school, where Samuel was kicked out, music is not an obligation, but comes from a love of storytelling and singing (“alot of the songs on the album are true” and are written by Samuel.) I love how he was “discovered”, kind of the old fashioned way. The label, “respected the fact that we started ourselves..It’s actually a pretty cool thing that everyone on our label has been like, ‘your collective… it’s very grassroots, it’s very us.’ We never had anybody tell us something that we couldn’t do.” Like his music, which is clean, simple and understated, so is his style. There is not an ounce of pretension, clothes are meant to be worn, get dirty, be comfortable and most of all, to be relatable. Samuel is “not a big fan of going over the top.”
If like Samuel, you may also enjoy Max Vernon, Lexie or Rachel Smith, and Justin Giunta.