Gerard Maione & Valeria Likhova

 — creative director and designer, art director
"I love interacting with people and sharing never ending life experiences in all facets of persona and locale. Ultimately, leading to limitless knowledge and inspiration that molds character and keeps me excited about what each day brings." Gerard Maione

As a fashion stylist for more than two decades, there were a few stops along the way where any feeling that I was working melted away, even in the midst of pulling clothes and accessories. At the tippy top of that list is the What Goes Around Comes Around warehouse showroom. For a visually obsessive person like myself, whose emotional state is dependent on beauty and authenticity, the experience of wandering through a hundred years, give or take a few, of the most well-selected pieces of each time period, erased all woes. To this day, the handful of things that I have bought from WGACA remain those special items that make me feel exceptional.

We have adopted a phrase for connoisseur collecting at SLU – Quest Ender. In other words, you never have to look any further for that item. It doesn’t get any better. Needless to say, Gerard, the co-founder of WGACA, has nothing but quest enders in his life, not only in his wardrobe and home, but in his other romantic half, Valeria. What are the chances that when you emulate perfection in the style of Brian Jones, that you will find your Anita Pallenberg by way of Russia? And then what are the odds that it will be at a Kings of Leon concert and it will be love at first sight? Marimekko caftans and Marni pumps aside, from the moment they met, Gerard and Valeria have shared everything from art and “old” rock and roll music to “Granny Takes a Trip” blazers, purple suede lace-up pants and Navajo jewelry. It all reflects the couple’s depth of taste and character and are the kind of items that could potentially render me homeless if I sought to own them all.

Gerard and Valeria have a home that mirrors their passion for all things genuine, especially Victorian, ’30s art deco, ’60s and ’70s. The interior design and their closets are the equivalent of a history lesson in the time periods that they cherish. Gerard proudly explains that his belt is the proper studded one with the ’30s American Indian detail stamping, that his tee shirt is THE John Lennon mind games one and that he owns an abundant collection of ’30s English silk print scarves, the skinny ones that are cut on the bias. For me, they finish off an outfit for a guy in a way that looks cool while sophisticated. Valeria deftly works concho belts, mixes of turquoise with Harley Davidson studded cuffs and English military belts over everything from black silk sharkskin and gold lame. She is killer in a ’70s French hat with feathers, velvet jacket that became iconic for having a pocket for acid and a ’60s polka dot blouse with a bow. Valeria wears two antique keys around her neck, one is for Gerard and the other for Jimi Hendrix. Valeria says they look over her, keeping her safe, sane and inpsired. I love how she equates the first two characteristics with the latter.

If you love Gerard and Valeria, you may also like Oliver and Kira, Robert James and Ellen Fisher.

  • http://www.facebook.com/profile.php?id=14302420 Alley O’Shea

    I could get lost in their closet for weeks.

    I love the skeleton keys…

    oh and Gerard’s spider brooch!

  • http://www.facebook.com/profile.php?id=590585311 Meagan McConnell

    it’s great to hear people talking about the clothes and the love of the fabrics and the art of each piece… not just what it is on a grander scale… but what each piece means to you and only you. I feel the same way. I have vintage hoarded myself into an abyss and am soon to open an etsy shop to help make sure my loved pieces are leaving me to a good home (and at the same time paying for acting classes!). I love this site. it is really great to see so many different types of personalities and different reasons why people love clothes, fashion, and style. I hope you continue to share their stories for years to come!

  • http://www.facebook.com/mjudgeny Mary Judge

    what a beautiful couple: kudos Gerard for being a man not afraid
    handsome & secure in acknowledging your feminine side, American
    men can’t do that, and so much more sexy for it! Totally love both your looks

  • http://www.facebook.com/profile.php?id=590585311 Meagan McConnell

    (incase you want to take a peek… shameless plug warning… meaganmcconnell.blogspot.com)

  • http://www.facebook.com/profile.php?id=100001113977228 S.f. Perrius

    So sweet!

  • http://www.facebook.com/profile.php?id=509043925 Elinei Herrmann

    Very informative and inspiring!
    PS: What a perfect couple!

  • http://www.facebook.com/pleasebegood Sophie Samul

    I’m on the same wavelength as these two. If I were them, I would absolutely share clothes! You know you’ve found your match when you are able to, as they say, “combine” lives in every way; their experiences, their emotions, their passions… all the way down to their clothes. They are truly lucky!

  • http://www.facebook.com/profile.php?id=8829466 Samantha Lind

    These two look like they have a fantastic relationship! They are able to feed off of one another, learn from each other’s experiences, and share that same clothes. What more could you ask for?! :)

  • http://www.facebook.com/mofafafa Fariha Róisín

    What perfection!
    Gerard and Valeria you two are an amazing couple, and I want to live in your house…!

  • future boy

    aaaaah the smell of second hand stuff

  • http://www.facebook.com/cristina.feather Cristina Feather

    wow!! where do you find men like Gerard?:))))

  • http://www.facebook.com/cristina.feather Cristina Feather
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