Hi, we are Elisa and Lily, a mother-daughter team bound together by our passion to spread self-acceptance through style. Here is how it happened:
In 2009, I *Lily* was a curvy 19 year old, struggling to love my body in a culture without any images of women who looked like me. I was convinced that in order to have style, I needed to starve myself, slip into a pair of skinny jeans, and tote around the latest 'it' bag. This empty ideal of beauty tortured my adolescence.
At the same time, I *Elisa* was working as a fashion stylist. After decades in the business, I left to raise my two kids. When I returned, the industry, which was once devoted to artistry, had become about selling status, conformity, and one, exclusive ideal of beauty. I eventually realized that those same photoshopped magazine covers that I was styling were also harming my daughter's self-esteem.
Instead of doing nothing about this disempowering system, we chose to create an alternative. And so we started StyleLikeU.
In 2009, we picked up a home video camera and began to document real people with original personal style. We interviewed people of all ages, body types, races and genders, all of whom were being submerged in a sea of cookie-cutter norms. Their journey toward self-discovery took us along with them, leading each of us to our own self-discoveries. Instead of feeling excluded and disenchanted, we felt connected and inspired.
After producing thousands of raw, honest docu-style videos, we've harnessed a new wave of fashion where style is not about celebrity status, trends or airbrushed photographs. True style is self-acceptance and at the core of every person's identity.