order now

Our Vision

Elisa Goodkind & Lily Mandelbaum

We are a mother & daughter on a mission to build a world where getting dressed each morning is an act of self love.

Support Us

About Us


In our intimate docu-style video portraits, we explore how style is not about trends, money or presenting a facade of photoshopped perfection. Rather, true style is the result of radical self-acceptance.

Learn more

The What’s Underneath Project

A vehicle for claiming self-acceptance, individuals strip down to open up about style, self image and identity.

view series on youtube

Dispelling Beauty Myths

Expanding our culture’s limited norms, women share stories that debunk insidious myths about what constitutes beauty.

view series on youtube
  • Challenging fashion industry norms, nonconformists share the influences and ideas behind their personal style.

    view series on youtube
  • Fostering self-discovery and bridging differences, two individuals with opposite style swap clothing for a day.

    view series on youtube
  • Shedding light on those often unidentifiable beyond their community and its associated stereotypes, individuals who wear uniforms share their stories.

    view series on youtube
subscribe instagram-follow events-calendar buyourmerch